Experiment 3 Final

Textures used in architecture 

Dining table 

The dining table is purposely positioned underneath Coca Cola's office to allow the company greater power over Facebook. The position of the dining table was to reflect my idea of the better creation of power that the two companies manifest. In my opinion Coca Cola yields power in a more productive way by having a customer orientated focus for their changes in comparison to Facebooks yield of power through the abuse of the use of information that users barely protest about. The texture and design I have used, was also used purposefully to represent the coming together of the two companies - the flow and relationship that this table will help to create.

Coca Cola Office and the Bridge 

The Coca Cola office is interconnected with the bridge that goes across the gorge, inorder for pedestrians to walk across they need to go through the office. I've tried to represent the way that Coca Cola gain power through their adaptability for their consumers and their dynamic company that is constantly undergoing changes inorder to improve and maintain popularity and power.  The form of the architecture also represents this, it is more fluid and organic - to try to represent this movement and change that the company undergoes for their consumers. The elevator goes up through the base of the architecture and allows access to all floors of the office. The dining table is positioned at the base in order to give Coca Cola more access as I wanted this companies form of power to be given status over Facebook's as Coca Cola power is gained through their response and changes for their customers.

Coca cola elevator

Facebook elevator

The elevator also supports this creation of views, the elevators design determines where and what view the rider sees of the surrounding environment. This further enhances the idea of the power of manipulation and control that Facebook has of their users.

The Facebook office is placed at the end of the bridge above the Coca Cola office inorder to represent the position of power that Facebook holds over Coca Cola and also various companies. In the design of the architecture of the Facebook office, I wanted to create an office that was open, social and creative in order to symbolise the company. I also wanted to create views into the surrounding landscape as a representation of Facebooks power over their consumers. Facebook exerts power through their knowledge and information that they hold about the users, the companys' power to use this information in whatever way they please. The difference in power between Coca Cola and Facebook is that Cola adapts to their consumers needs and wants however Facebook has such a following that their concern over the best interests of their customers  are placed at a lower level. The architecture of this building was designed so that the employees of Facebook can look out into the landscape and watch people as they cross the bridge - this is to represent contradiction of the companies power of information that they hold over their customers and the lack of knowledge that we have of the company. They can see us but we can't see in.